Bhimas enters kitchen spices market

The Minister for Roads and Buildings, Ms Galla Arunakumari, and the TTD Trust Board Chairman, Mr D.K. Audikesavulu (left), at the launch of kitchen masala range of products by the Tirupati Bhimas Spice and Foods in Tirupati on Sunday. The Bhimas group head, Mr K.V. Ranganathan, is also seen. - K.V. Poornachandra Kumar

The Tirupati-based Bhimas Group of hotels has launched a range of kitchen spices with brand name ‘Tirupathi Bhimas'.

“The brand has already been popularised in the southern States and the product is ready for launch in the four southern States, Pondicherry and the Andamans,” Mr K.R. Hariharan, Director (Operations), Tirupati Bhimas Spice and Foods said here on Sunday.

With the tagline ‘Every kitchen will now be a Bhimas Kitchen', the products come in the sizes of 100g standy pouches, 50g cartons and 15/20g single-use mini packs.

The South Indian dishes comprise Sambar powder, Rasam powder, Kara pulusu, Bisibelabath mix, Dal powder, Idli chilli powder and Andhra curry, while the ‘Chaat' masala delicacies include Chana masala, Pav bhaji masala, Tandoori masala. Rose milk and Badam milk form part of the ‘hot and cold flavoured drinks' segment.

The Roads and Buildings Minister, Ms Galla Aruna Kumari, formally launched the products into the market.

The Tirumala Tirupati Devasthanams (TTD) board Chairman, Mr D.K. Audikesavulu said the board would consider use of the spices for preparation of meals in the ‘Annadanam' canteen at Tirumala, where tens of thousands of pilgrims are fed everyday.

The Group Head, Mr K.V. Ranganathan, said that the range of products would keep its promise of tickling the taste buds of Bhimas' die-hard customers.